Improve Retention. Increase Revenue.
Use wearable technology in Small Group Training. Capturing data such as heart rate, calories burned, training zone and intensity has proved to be attractive to small group training participants. Heart rate monitors and wearable technology help each participant train at the right intensity based on their own body metrics.
How It Works
The small group training experience is significantly enhanced when technology is incorporated into the programming. Capturing information motivates members to exercise in their ideal heart rate zone and get the most out of each workout. This data, ranging from heart rate to intensity points earned, is displayed onscreen throughout a class and then emailed after the session. Because members are able to keep track of their progress, they are more confident in their training. Having context and insight into their training increases member loyalty to a club and overall demand for such classes.
Member Satisfaction
Wearable technology in the small group training arena has proven to engage members through motivation with visible metrics during and after the workout. Although members may not see immediate results in their bodies, they do have the numbers detailing their work, which is encouraging and helps to maintain memberships.
The key to engaging and maintaining members is to ensure that they completely understand the numbers they see in front of them on the screen. If members don’t understand what the technology is doing for them, they won’t completely grasp the value.
Greater Business Growth
Club operators are discovering that wearable technology is worth the investment. Clubs are quickly seeing a return on their investment. One independent club operator, who has 3 clubs (2 with the AccuroFit Dynamic Heart Rate Display installed), has seen an increase of 30% and 17% respectively in year-over-year revenue growth in the 2 clubs with the technology implemented and utilized. The 3rd club, without the technology implemented, only saw an increase in yearover-year revenue of 7%.
Club operators who choose to sell wearable technology at their front desk, or as a part of the class itself, typically find an increase in revenue. By displaying the value of wearable technology, clubs bolster accountability with their members.
The value is in the numbers that members see in their workouts and that club operators see in their sales. Adding technology to small group training is proving to consistently create a unique setting that is both enjoyable and appealing to participants as well as advantageous to the club’s bottom line.
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