Four Absolutely Essential Metrics for Membership Retention

Managing membership retention for your fitness center business involves more effort and analysis than simply counting how many members you have now compared to how many members you had six months ago. The good news? Technology makes it easier than ever to understand whether your membership numbers are rising or falling, and how to take corrective action, if necessary. Wondering where to start? Here’s a closer look at four must-have metrics for maximizing your membership. Read more