Building a Fitness Business That Endures - Part 4 of 4 - Marketing
An oft-quoted question ponders, “If a tree falls in a forest, and no one’s around to hear it, does it still make a sound?” While this concept is often applied as a philosophical puzzle, it is very relevant -- and much easier to answer, as it turns out -- when applied to your fitness business. Because the reality is that even the best fitness business in the world will fail if its marketing efforts aren’t reaching its target market. Read more
