The 411 on Fitness Business Marketing to Baby Boomers
The topic of marketing to Millennials may get most of the buzz, but the senior market is also strong -- and growing by the day. Wondering whether your fitness facility business is doing all it can do to court the Baby Boom generation? Read on for a closer look at why the Baby Boomers matter so much, and what your gym, fitness studio, or health care center can do to attract -- and keep -- their business.Read more
