Are You Overlooking the Value of These Fitness Members?
Fitness clubs have many different types of members. While it’s important to value them all, understanding these types can help fitness business owners leverage awareness into actionable insights. One group of gym-goers worthy of increased attention, according to a new study from the Customer Engagement Academy (CEA)? It's the once-per-week group exercisers. Here’s a closer look at why they matter so much, along with other key takeaways for fitness businesses looking to boost member loyalty. Read more
