Does Your Fitness Business Have a Mantra?
Most businesses have mission statements. These words define what businesses seek to accomplish for themselves, their customers and their employees. In his book, Art of the Start, American marketing specialist and Silicon Valley venture capitalist Guy Kawasaki suggests that many businesses would also be served by something else: a mantra. Here’s a closer look at what a business mantra is, why it matters, and how to come up with one for your fitness business.
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