New Member Onboarding: Is Your Fitness Business Doing It Right?
An abundance of research points to the value of member retention. One especially compelling data point shared by Frederick Reichheld of Bain & Company is that increasing member retention rates by as little as five percent can increase profits by as much as 95 percent. Research further suggests that member retention starts early. In fact, the first four weeks in the membership lifecycle just may be the most important ones. Read more
