Beyond Weight Loss: What Your Members Really Want

Many people join gyms because they want to lose weight. However, this is far from the only goal that draws gym members, nor is it even the most important, according to a recent Precision Nutrition Special Report. In today’s intensely competitive fitness business landscape, knowing what your members want is essential to surviving and thriving. Here’s a closer look at the report’s key findings regarding people’s health and fitness goals for 2020. Read more