COVID and the Reinvention of the Fitness Industry

The fitness industry was enjoying a booming period prior to the COVID-19 pandemic. Since its arrival, however, things are now very different. Many fitness businesses were forced to shut down. Those that stayed open or reopened did so to a transformed world in which they had to make drastic changes in order to survive. This begs the question: How many of these changes are here to stay, and what will the fitness industry look like in a post-coronavirus world? Here’s a closer look. Read more