Personal training can be a significant revenue stream for fitness businesses, but only if clients keep coming back for more. One way to ensure that satisfied members continue to book personal training sessions and to recommend them to their friends? Deliver optimal results. Here’s a closer look at four tips for personal trainers aimed at ensuring the most efficient and effective personal training sessions.
1. Meet your clients where they are.
All members bring different goals, backgrounds, and levels of experience to their first training session. Starting with too much or too little can overwhelm or underwhelm a personal training client, depending on the situation. An initial consultation can help personal trainers determine each client’s level of fitness in order to customize their personal training program. From starting at a bearable pace to setting attainable goals, acknowledging each client’s unique situation is an invaluable part of personal training.
2. Think outside the session.
Seeing a client one or two times a week is unlikely to get the results they’re looking for if they’re not supplementing your sessions with their own workouts. The best way to make sure that’s getting done? Assign them homework to be done on their own time. In addition to helping clients stay on track, this also demonstrates your commitment to their success, building trust in the process.
This is also an opportunity to make clients accountable for their own successes and failures. Ultimately, a personal trainer can only do so much to help a client achieve his/her goals. Providing clients with workouts to be done on their own time is uniquely empowering.
3. Be consistent but creative.
Setting and sticking with a routine is crucial to fitness success. The more personal trainers can reinforce the importance of consistency, the sooner their clients will develop lasting habits that will continue to support their health and fitness goals over time.
That said, it’s also essential for personal trainers to be flexible. If a client is unable to fulfill a particular commitment or task, such as maintaining a nutrition journal, personal trainers should check in to determine the nature of the obstacle. If it’s simply not feasible, it may be necessary to change the program.
Also, consistent should not mean boring. If you’ve ever done the same workout for days or weeks at a time, you’re probably aware of how easy it is to burn out or lose your motivation. Personal trainers should keep things exciting by building plenty of variety into workouts. But be sure to pay attention to member likes and dislikes when planning workouts: Research shows that people who participate in enjoyable leisure activities have better psychological and physical well-being.
4. Commit to personal enrichment.
The fast-moving fitness industry is continuously changing. What we knew yesterday is different from today, and we’ll know even more tomorrow. Keeping up with these changes can help personal trainers stay on the cutting edge of knowledge about the latest training news and trends. In doing so, trainers increase their value to clients and your fitness business.
Personal trainers can be an extraordinary asset to today’s fitness businesses, but all personal trainers aren’t created equal. Making sure they incorporate these four tips into their training sessions can help fitness businesses deliver the best experiences toward enhanced member recruitment and retention. Fitness monitoring technology can be a useful weapon in any personal trainer’s arsenal. Request a demo today to learn more about how the AccuroFit System can help support personal training success in the gym.
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