Beyond Weight Loss: What Your Members Really Want
Many people join gyms because they want to lose weight. However, this is far from the only goal that draws gym members, nor is it even the most important, according to a recent Precision Nutrition Special Report. In today’s intensely competitive fitness business landscape, knowing what your members want is essential to surviving and thriving. Here’s a closer look at the report’s key findings regarding people’s health and fitness goals for 2020. Read more
Fitness Business Reviews: Why They Matter and How to Get Them
In today’s "authenticity-first" world, satisfied customers make excellent salespeople for gyms looking to get the word out about their products and services. But is your fitness business doing everything it can to make sure your members are not only leaving reviews but also delivering the positive advocacy you want to convey?Read more
Selecting Fitness Business Equipment: What Are Other Owners Doing?
Choosing the right equipment for your fitness business is an important initiative. Not only is it a financial investment, but it’s also an investment in member satisfaction. Which begs the question: Are you going about the equipment selection process the right way? Club Industry recently checked in with a group of fitness business executives about their fitness equipment buying processes. Here’s a closer look at four key findings.Read more
How the Personal Training Industry is Changing
How the Personal Training Industry is Changing
The personal training sphere is expected to continue to grow in the years ahead. But it’s also expected to evolve significantly. In short: the training of tomorrow will look very different than the training of today. Club Industry recently conducted a comprehensive look at the "changing world of personal training." Here’s a closer look at key findings from the report.Read more
Wearables Win Again: Five Top Fitness Trends We'll See in 2020
Wearables Win Again: Five Top Fitness Trends We'll See in 2020
The fitness industry is a fast-moving one. Keeping up with the changes can mean the difference between success and failure for today’s fitness businesses. Wondering what’s on tap in the year ahead? Here’s a closer look at five trends to expect in 2020.Read more
Is Your Fitness Business Website Optimized to Sell?
Websites are critically important for fitness businesses, but all fitness business websites aren't created equal. Does yours have everything it needs to best support member retention and recruitment? Read on for a roundup of five questions to ask when it comes to designing a high-performing fitness business website that turns visitors into members.Read more
Six Key Soft Skills for Personal Trainers
We addressed the importance of certain hard skills for personal trainers in an earlier blog post. Equally important for fitness business workers is a core set of soft skills. Read on for a roundup of six soft skills that can help your trainers succeed in their jobs with more satisfied clients and a better bottom line for your fitness business. Read more
Do Your Personal Trainers Have These Seven Key Hard Skills?
Do Your Personal Trainers Have These Seven Key Hard Skills?
When we think of personal training skills, teaching proper exercise form and execution may come first to mind. However, many other “hard” skills are also necessary. Are the members of your personal training team equipped with everything they need to succeed -- and to help your members succeed, too? Here’s a closer look at seven essential hard skills for personal trainers. Read more
Why Do and Don't People Exercise? What All Fitness Businesses Need to Know
You’d be hard-pressed to find a person in America who doesn’t know that exercise is integral to a healthy life. It’s not surprising that many people list the desire to "move more" among their goals. And yet many people still aren’t making it into the gym -- which is not only detrimental to their health and wellness, but also to your fitness business’s bottom line. Read more
Is Your Fitness Business Safe from a Data Breach?
Data breaches are more common than ever; they’re also pervasive with the potential to impact every kind of business that relies on computers. Unfortunately, this includes your fitness business. Read more
New Member Onboarding: Is Your Fitness Business Doing It Right?
An abundance of research points to the value of member retention. One especially compelling data point shared by Frederick Reichheld of Bain & Company is that increasing member retention rates by as little as five percent can increase profits by as much as 95 percent. Research further suggests that member retention starts early. In fact, the first four weeks in the membership lifecycle just may be the most important ones. Read more
Making the Most of Client Consults and Assessments
Client consultations and assessments are integral to personal training success. Are your personal trainers using best practices? Here’s a closer look at why initial consultations matter so much, along with proven protocols for fitness business professionals aimed at maximizing client consultations and assessments.Read more
What Are the Most Popular Forms of Group Exercise in 2019?
MINDBODY recently released the results of its annual report on fitness in America. Taking a closer look at how Americans are trying to stay healthy, the report contains key insights for fitness business owners looking to understand their members' wants and needs, including their preferences for group exercise classes. So which types of exercise make the cut? Read on for a breakdown.Read more
What All Fitness Professionals Should Know About Overtraining Syndrome
Many people live their lives in pursuit of better fitness. While this quest is largely a positive one, it can also have an unexpected side effect: overtraining syndrome (OTS). This phenomenon strikes members as well as fitness business professionals. Here’s a closer look at OTS, along with tips for preventing, detecting, and caring for people suffering from the condition. Read more
The Key to Landing Celebrity Fitness Business Clients
Celebrity clients can be a major boon for your fitness business. But how do you get them on board -- especially when there are so many other gyms looking to do the same thing? Ron “Boss” Everline knows better than anyone. Here’s a closer look at what he and other celebrity gym owners and trainers had to say of their success.Read more
Does Your Fitness Business Have a Mantra?
Most businesses have mission statements. These words define what businesses seek to accomplish for themselves, their customers and their employees. In his book, Art of the Start, American marketing specialist and Silicon Valley venture capitalist Guy Kawasaki suggests that many businesses would also be served by something else: a mantra. Here’s a closer look at what a business mantra is, why it matters, and how to come up with one for your fitness business.
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Follow These Tips to Expand Your Fitness Business Programming
Controlled growth is the key to success in business, and the intensely competitive fitness world is no exception. However, expanding a company is also a balancing act. How do you know which new initiatives will boost your business and which will fall short? Read more
Are You Using These Tried and Tested Fitness Business Marketing Techniques?
Innovation is crucial to business success, but so is something else: willingness to learn from those who have gone before. If you’re a fitness business owner or manager, one particular segment of the population has uniquely applicable experience and insights to share. We’re talking about other fitness business owners and managers. Read more
Four Tips for Embracing Wellness in your Fitness Business
Today's consumers aren't just looking for places to workout. Many are now focused on a larger imperative, namely, wellness. With the global wellness trend growing at historic rates, fitness businesses which respond to changing demands will position themselves to come out ahead. Here’s a closer look at the wellness trend, along with four tips for incorporating wellness-forward initiatives into your fitness business strategies.Read more
Does Your Gym Need a Smartphone Policy?
Smartphones are ubiquitous in 2019. While they may seem like a perfect fit for the gym, smartphone usage at the gym is not without its share of potential problems. Read on for a closer look at the issue, along with tips for making sure your fitness business community members are embracing the “smart” in “smartphone.”Read more