What All Gym Owners Should Know About Maximizing Facebook
Last year may not have been Facebook’s best. Think it’s all over for the social media titan? Think again. Proposed Kalev Leetaru for Forbes earlier this week, “Facebook’s continued growth reminds us: it’s now too big to #DeleteFacebook.” Quite the contrary, in fact. If 2018 proved anything, it’s that Facebook has some serious staying power. Read more
Should You Franchise Your Fitness Business?
Fitness business owners face many decisions in today’s competitive fitness business landscape. One option that often arises for people looking to grow their businesses is franchising, and with good reason. According to the US Commercial Service, franchise businesses are responsible for a whopping $674.3 billion of economic output for the US economy and represent three percent of the GDP. Read more
Should Your Fitness Business Take a Stand Against Bullying?
Bullying has been deemed to be a public health issue with potentially lifelong consequences for bullying victims. While we most often think of anti-bullying initiatives in terms of what schools can do, organizations from other sectors can also contribute to bullying prevention, including gyms, fitness studios, and health clubs. Read more
What Is Functional Fitness and Why Does It Matter?
Are your members so focused on getting in their daily workout that they're overlooking the "big picture"? There's good news. Many Americans are turning away from this mindset and in the direction of functional fitness. Wondering what it is and why it matters to your fitness business? Read on for a closer look at the 411 on functional fitness.Read more
#MeToo at the Gym: A Guide for Fitness Business Owners
While the #MeToo movement in the entertainment industry has received the lion’s share of media attention, sexual harassment has been brought to light across a breadth and depth of industries in recent years. The fitness industry is not exempt from the issue or the need for intervention. Here’s a closer look at sexual harassment in gyms and health clubs, along with tips for fitness business owners looking to provide the safest spaces for their members.Read more
Will Your Fitness Business Make the Most of the New Year?
Of the millions of people who made New Year’s resolutions for 2018, 45 percent of them were focused on losing weight or getting in shape, according to Statista. At the same time, 53 percent of them resolve to save money in the year ahead. Read more
Wearables Land Top Spot on ACSM's Top Fitness Trends for 2019
The fitness industry moves quickly. Knowing the trends and staying ahead of them is an invaluable enterprise for fitness business owners. Wondering what to expect in 2019? Wearables claimed the number one spot in the American College of Sports Medicine’s (ACSM) Worldwide Survey of Fitness Trends for 2019. Read more
Is Your Fitness Business Missing Out on Virtual Fitness Opportunities?
Club Solutions recently declared virtual fitness to be “transforming the industry.” While getting in on this trend can be a boon for fitness enthusiasts, there are potential concerns for fitness business owners -- particularly with regard for what a shift toward virtual fitness may mean for their gym communities and for how to go about integrating virtual fitness into their current operations. Read more
Six Personal Training Client Retention Tips
Personal training is a great source of income for fitness businesses. But are your personal trainers reaching their full potential in terms of retaining clients? Read on for a roundup of six things your personal training team can be doing to keep their clients engaged and coming back for more.Read more
Should Your Gym Have a YouTube Channel?
More than 80 percent of businesses use video as a marketing tool, according to Hubspot, and with good reason. The average person spends 1.5 hours a day watching video content, while 15 percent watch more than three hours of video on any given day. Read more
Prenatal and Postnatal Fitness: A New Approach for Fitness Businesses
Gone are the days when pregnant women were expected to stay in bed and rest because they had a “delicate” condition. Not only do we now know that exercise can play a vital role in supporting a healthy pregnancy, but also that women can continue to workout while pregnant and return to their fitness regimens just a short time after giving birth. Read more
Is Your Fitness Business Using these Revenue Streams?
Enrolling more members isn't the only way for gyms to make money. In fact, while membership revenue is important, there are many different revenue streams worth considering. Read on for a roundup of eight ways to amplify your income and grow your fitness business. Read more
The Instagram Imperative: Why and How Your Fitness Business Should Be Using Instagram
Think you've got social media covered because your fitness business has a Facebook page? Think again. Instagram has 800 million users and adds more every day. Read on for a closer look at all things Instagram, including tips for helping your fitness business harness its full potential. Read more
The 411 on Vibration Training
Fitness fads come and go, but not all of them are everything they’re cracked up to be. One fitness industry trend that’s picked up in popularity in recent years is whole-body vibration training (WBVT). Wondering whether it’s really possible for your health club members to vibrate their way to fitness? Here’s a closer look at WBVT.Read more
Everything You've Always Wanted to Know About ClassPass
“Disruption” is one of the biggest buzzwords of our times, and the fitness business is far from exempt. One of the biggest trends to shape things up in recent years is ClassPass. If you’re wondering whether this platform is right for your fitness business, here’s a closer look at all things ClassPass.Read more
Creating Customer Personas for Your Fitness Business
One of the best ways to grow your membership is to understand who your best members are and respond to their needs, wants, and goals. Depending on the type of fitness operation you’re running, all of your members may have similar needs and interests. Conversely, they may be very different in terms of what they’re looking for from a fitness business. Read more
Wellness Coaching: What Is It and Why It Matters
Wellness coaching recently landed a spot in the top 20 of the American College of Sports Medicine’s “Worldwide Survey of Fitness Trends for 2018” for the eighth consecutive year. Meanwhile, WebMD recently declared wellness coaching to be “the latest trend in fitness.” Wondering what wellness coaching is and whether your fitness business should be stepping up its wellness coaching game? Here’s a closer look at the trend.Read more
The 411 on Cold Water Immersion
Long a popular recovery tool for elite athletes, cold water immersion (CWI) is now one of the most buzzed about trends in the fitness industry. Wondering what it is and whether it’s right for your fitness business? Here’s a closer look.Read more
Fitness Club Design: How to Appeal to Clients Today and Tomorrow
The design decisions you make for your fitness center can have a major impact on the member experience. After all, the right design elements can not only impact how your members exercise but also how they feel while exercising -- both elements that are vital to member retention.
Is Recovery Programming the Next Big Thing in Fitness?
From recovery-focused classes to designated recovery rooms, more fitness businesses are amping up their recovery-related programming. Here’s a closer look at the trend, including why it’s popular and how health clubs are getting in on the action -- or lack of action, as the case may be.Read more