Four Challenges Faced By Fitness Businesses During a Crisis
Businesses all over the world are finding themselves in unprecedented and unanticipated territory during the ongoing COVID-19 pandemic. While now is not an easy time to be running any business, fitness businesses, in particular, face unique challenges. If you're a fitness business owner or manager, understanding these obstacles can be critical to navigating them. To that end, here's a closer look at four challenges to support reopening and recovery after a shutdown. Read more
Running a Fitness Center in the Midst of a Pandemic
Even though many shelter-in-place orders have been lifted, fears about COVID-19 linger. Factor in the threat of future outbreaks and epidemics, and it is particularly wise for today's fitness businesses to take extra precautions to prevent the spread of the virus. Here's a closer look at four best practices designed to help health clubs, gyms, and other fitness operations keep their members safe and satisfied. Read more
What All Fitness Businesses Should Know About Hiring Their Sales Team
Your sales team is a critical part of your fitness business's success. But having an amazing sales team requires one overarching imperative: hiring and training the right people. Putting best practices in place for this process can help support best outcomes -- both in terms of finding the right people, attracting them to your organization, and retaining them. Read more
Do Video Games Hold the Secret to Fitness Business Success?
Video games are often associated with sedentary behavior. But as it turns out, the video game industry may have a lot to teach fitness business owners. Not only that, but gamers themselves represent significant potential to today’s fitness businesses. Here’s a closer look at the surprising relationship between video games and the fitness industry.Read more
A Must-Read for Middle-Market Fitness Businesses
A Must-Read for Middle-Market Fitness Businesses
We often talk about the booming fitness industry. However, not all gyms and studios are reaping the spoils. In fact, one type of fitness business, in particular, is struggling, according to a recent analysis by Bloomberg: middle-market clubs. Here’s a closer look at what all fitness business owners should know about this phenomenon.Read more
Keeping Up with the Latest Cardio and Strength Equipment Trends
The fitness landscape is constantly changing. The imperative for gyms, health clubs and studios looking to survive and thrive? Keeping up with the changes. In addition to offering in-demand programming, products, and services, this also means outfitting your gym with the equipment that will help your members reach their fitness goals while simultaneously supporting your fitness business’s bottom line. Read more
Is Rowing the Next Big Thing in the Fitness World?
New trends are constantly shaking up the fitness industry. One of the latest types of exercise to capture the attention of gym-goers is group rowing training. Here’s a closer look at this red-hot trend, along with tips for fitness businesses looking to capitalize on it. Read more
A Must-Read for Fitness Businesses Looking to Motivate Their Members
Motivated fitness business members are engaged fitness business members, and engagement is essential to both recruitment and retention. Which begs the question: What most motivates members, and how can your fitness business facilitate both motivation and engagement? Here’s a closer look at some must-know information for fitness industry leaders. Read more
Fitness Technology Trends: What's On Tap for 2020?
Fitness Technology Trends: What's On Tap for 2020?
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than businesses are able to exploit it. Digital Darwinism does not discriminate. Every business is threatened,” contends digital analyst, anthropologist and futurist Brian Solis. This assertion is true across all industries and business types, including fitness businesses. The takeaway for fitness business owners and operators? Keeping up with the latest technology trends can make or break your business. Read more
Everything Fitness Business Owners Should Know About the Restorative Fitness Trend
Gold’s Gym recently announced its top fitness trend for 2020. Out in front when it comes to how America will work out in the year ahead is restorative fitness. Here’s a closer look at the trend, along with how fitness business owners can offer more restorative fitness programming to boost member recruitment and retention.Read more
Is Your Fitness Business Recession-Proof?
Bloomberg recently estimated the country's chances of entering a recession within the next 12 months at 29 percent. While this is somewhat heartening, we've all heard the adage, "Hope for the best, plan for the worst." So what would a recession mean for your fitness business? Here’s a closer look at what all fitness business owners should know about recession-proofing their operations. Read more
Everything Fitness Business Owners Should Know About Heart Rate-Based Training
Wearable technology has topped the American College of Sports Medicine's roundup of the top fitness trends for four of the past five years. One of the major uses of wearable technology is heart rate monitoring. If you aren’t helping your members use heart rate-based training to support their fitness and overall health, you may be missing out on a major opportunity to help them reach their goals -- and to help your business reach its goals, too. Here’s a closer look at why heart rate-based training is so beneficial to gyms and their members.Read more
Beyond Weight Loss: What Your Members Really Want
Many people join gyms because they want to lose weight. However, this is far from the only goal that draws gym members, nor is it even the most important, according to a recent Precision Nutrition Special Report. In today’s intensely competitive fitness business landscape, knowing what your members want is essential to surviving and thriving. Here’s a closer look at the report’s key findings regarding people’s health and fitness goals for 2020. Read more
Fitness Business Reviews: Why They Matter and How to Get Them
In today’s "authenticity-first" world, satisfied customers make excellent salespeople for gyms looking to get the word out about their products and services. But is your fitness business doing everything it can to make sure your members are not only leaving reviews but also delivering the positive advocacy you want to convey?Read more
Selecting Fitness Business Equipment: What Are Other Owners Doing?
Choosing the right equipment for your fitness business is an important initiative. Not only is it a financial investment, but it’s also an investment in member satisfaction. Which begs the question: Are you going about the equipment selection process the right way? Club Industry recently checked in with a group of fitness business executives about their fitness equipment buying processes. Here’s a closer look at four key findings.Read more
How the Personal Training Industry is Changing
How the Personal Training Industry is Changing
The personal training sphere is expected to continue to grow in the years ahead. But it’s also expected to evolve significantly. In short: the training of tomorrow will look very different than the training of today. Club Industry recently conducted a comprehensive look at the "changing world of personal training." Here’s a closer look at key findings from the report.Read more
Is Your Fitness Business Website Optimized to Sell?
Websites are critically important for fitness businesses, but all fitness business websites aren't created equal. Does yours have everything it needs to best support member retention and recruitment? Read on for a roundup of five questions to ask when it comes to designing a high-performing fitness business website that turns visitors into members.Read more
Six Key Soft Skills for Personal Trainers
We addressed the importance of certain hard skills for personal trainers in an earlier blog post. Equally important for fitness business workers is a core set of soft skills. Read on for a roundup of six soft skills that can help your trainers succeed in their jobs with more satisfied clients and a better bottom line for your fitness business. Read more
Do Your Personal Trainers Have These Seven Key Hard Skills?
Do Your Personal Trainers Have These Seven Key Hard Skills?
When we think of personal training skills, teaching proper exercise form and execution may come first to mind. However, many other “hard” skills are also necessary. Are the members of your personal training team equipped with everything they need to succeed -- and to help your members succeed, too? Here’s a closer look at seven essential hard skills for personal trainers. Read more
Why Do and Don't People Exercise? What All Fitness Businesses Need to Know
You’d be hard-pressed to find a person in America who doesn’t know that exercise is integral to a healthy life. It’s not surprising that many people list the desire to "move more" among their goals. And yet many people still aren’t making it into the gym -- which is not only detrimental to their health and wellness, but also to your fitness business’s bottom line. Read more