Is Your Fitness Business Safe from a Data Breach?
Data breaches are more common than ever; they’re also pervasive with the potential to impact every kind of business that relies on computers. Unfortunately, this includes your fitness business. Read more
New Member Onboarding: Is Your Fitness Business Doing It Right?
An abundance of research points to the value of member retention. One especially compelling data point shared by Frederick Reichheld of Bain & Company is that increasing member retention rates by as little as five percent can increase profits by as much as 95 percent. Research further suggests that member retention starts early. In fact, the first four weeks in the membership lifecycle just may be the most important ones. Read more
Making the Most of Client Consults and Assessments
Client consultations and assessments are integral to personal training success. Are your personal trainers using best practices? Here’s a closer look at why initial consultations matter so much, along with proven protocols for fitness business professionals aimed at maximizing client consultations and assessments.Read more
What Are the Most Popular Forms of Group Exercise in 2019?
MINDBODY recently released the results of its annual report on fitness in America. Taking a closer look at how Americans are trying to stay healthy, the report contains key insights for fitness business owners looking to understand their members' wants and needs, including their preferences for group exercise classes. So which types of exercise make the cut? Read on for a breakdown.Read more
What All Fitness Professionals Should Know About Overtraining Syndrome
Many people live their lives in pursuit of better fitness. While this quest is largely a positive one, it can also have an unexpected side effect: overtraining syndrome (OTS). This phenomenon strikes members as well as fitness business professionals. Here’s a closer look at OTS, along with tips for preventing, detecting, and caring for people suffering from the condition. Read more
The Key to Landing Celebrity Fitness Business Clients
Celebrity clients can be a major boon for your fitness business. But how do you get them on board -- especially when there are so many other gyms looking to do the same thing? Ron “Boss” Everline knows better than anyone. Here’s a closer look at what he and other celebrity gym owners and trainers had to say of their success.Read more
Does Your Fitness Business Have a Mantra?
Most businesses have mission statements. These words define what businesses seek to accomplish for themselves, their customers and their employees. In his book, Art of the Start, American marketing specialist and Silicon Valley venture capitalist Guy Kawasaki suggests that many businesses would also be served by something else: a mantra. Here’s a closer look at what a business mantra is, why it matters, and how to come up with one for your fitness business.
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Follow These Tips to Expand Your Fitness Business Programming
Controlled growth is the key to success in business, and the intensely competitive fitness world is no exception. However, expanding a company is also a balancing act. How do you know which new initiatives will boost your business and which will fall short? Read more
Are You Using These Tried and Tested Fitness Business Marketing Techniques?
Innovation is crucial to business success, but so is something else: willingness to learn from those who have gone before. If you’re a fitness business owner or manager, one particular segment of the population has uniquely applicable experience and insights to share. We’re talking about other fitness business owners and managers. Read more
Four Tips for Embracing Wellness in your Fitness Business
Today's consumers aren't just looking for places to workout. Many are now focused on a larger imperative, namely, wellness. With the global wellness trend growing at historic rates, fitness businesses which respond to changing demands will position themselves to come out ahead. Here’s a closer look at the wellness trend, along with four tips for incorporating wellness-forward initiatives into your fitness business strategies.Read more
Does Your Gym Need a Smartphone Policy?
Smartphones are ubiquitous in 2019. While they may seem like a perfect fit for the gym, smartphone usage at the gym is not without its share of potential problems. Read on for a closer look at the issue, along with tips for making sure your fitness business community members are embracing the “smart” in “smartphone.”Read more
How to Create Buyer Personas for Your Fitness Business
Last fall we introduced how creating customer personas can help your fitness business improve its marketing efforts by better understanding the wants and needs of your idealized members. This begs the question: how do you go about creating buyer personas that hit the mark? Here’s a closer look at best practices and tips for crafting buyer personas for the fitness industry.Read more
Five Tips for Dealing with the Summer Slowdown
While interest in going to the gym may ramp up in anticipation of summer, once the season arrives along with its glorious weather and longer days, many fitness industry businesses see a lull in attendance. This doesn’t mean fitness business owners have to resign themselves to the phenomenon, however. Instead, try adopting these five tips to keep members engaged when the weather turns warm. Read more
Social Responsibility: A New Mandate for Fitness Businesses
Corporate social responsibility (CSR) is one of the biggest trends in the business world right now. More and more fitness businesses are getting in on the accountability action. Here’s a closer look at what corporate social responsibility is, why it matters so much, and how today’s gyms, health clubs, and other fitness businesses can use it to their advantage.Read more
Do Your Fitness Business Staff Members Have This Critical Soft Skill?
“Emotional intelligence may be your staff’s greatest client-retention tool,” proclaims Club Industry.
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A Must-Read for Rural Fitness Business Owners
While the entire country is facing an obesity epidemic, rural America is struggling the most with the problem, according to the findings of a recent Club Industry report. The takeaway for fitness business owners in these regions? Reaching out to these groups can not only help them, but can also be a major business opportunity. Here’s a closer look at the issue and how fitness businesses can come out ahead.Read more
Should Your Gym Employ More Certified Fitness Professionals?
The American College of Sports Medicine (ACSM) recently announced its “Worldwide Survey of Fitness Trends for 2019.” Earning a top 10 spot on the list? Employing certified fitness professionals. Why is this a new imperative, and should your fitness business be stepping up its efforts in this area? Here’s a closer look.Read more
Fitness Business Success Stories: CEOs and Owners Weigh In
Running a fitness business in today’s competitive fitness industry landscape is a challenging endeavor. Uniquely positioned with first-hand experience and relevant experiences to share? Fitness business owners and CEOs. Read on for a roundup of tips shared by fitness business experts who have been there and done that with the results to show for it. Read more
Is Bone Strength the Next Big Thing in the Fitness Business?
A Sioux Falls area fitness business focused on promoting bone strength just announced that it will add two new locations within the next year and a half. OsteoStrong representative Dr. Becky Bear told Argus Leader of the business’s expansion, “OsteoStrong is growing much faster than we have anticipated. Reception in Sioux Falls has been phenomenal.” Read more
Five Must-Have Features for all Fitness Business Websites
With so much attention focused on social media today, many fitness businesses are neglecting something equally important: their websites. Unfortunately, this can hurt both your business and your bottom line. Read more