Is Your Fitness Business Using these Revenue Streams?
Enrolling more members isn't the only way for gyms to make money. In fact, while membership revenue is important, there are many different revenue streams worth considering. Read on for a roundup of eight ways to amplify your income and grow your fitness business. Read more
The 411 on Vibration Training
Fitness fads come and go, but not all of them are everything they’re cracked up to be. One fitness industry trend that’s picked up in popularity in recent years is whole-body vibration training (WBVT). Wondering whether it’s really possible for your health club members to vibrate their way to fitness? Here’s a closer look at WBVT.Read more
Everything You've Always Wanted to Know About ClassPass
“Disruption” is one of the biggest buzzwords of our times, and the fitness business is far from exempt. One of the biggest trends to shape things up in recent years is ClassPass. If you’re wondering whether this platform is right for your fitness business, here’s a closer look at all things ClassPass.Read more
Wellness Coaching: What Is It and Why It Matters
Wellness coaching recently landed a spot in the top 20 of the American College of Sports Medicine’s “Worldwide Survey of Fitness Trends for 2018” for the eighth consecutive year. Meanwhile, WebMD recently declared wellness coaching to be “the latest trend in fitness.” Wondering what wellness coaching is and whether your fitness business should be stepping up its wellness coaching game? Here’s a closer look at the trend.Read more
The 411 on Cold Water Immersion
Long a popular recovery tool for elite athletes, cold water immersion (CWI) is now one of the most buzzed about trends in the fitness industry. Wondering what it is and whether it’s right for your fitness business? Here’s a closer look.Read more
Is Recovery Programming the Next Big Thing in Fitness?
From recovery-focused classes to designated recovery rooms, more fitness businesses are amping up their recovery-related programming. Here’s a closer look at the trend, including why it’s popular and how health clubs are getting in on the action -- or lack of action, as the case may be.Read more
Are Your Members Using Your Mobile App?
We often talk about the importance of mobile apps for today’s businesses. However, having a mobile app is only one part of the equation. The other equally essential part is getting your members to use it. Here’s a closer look at why mobile apps matter for fitness businesses, along with how to harness the full potential of your app through meaningful member use. Read more
The 24 Hour Key Card: Is It Right for Your Fitness Business?
Today's consumers are used to getting what they want when they want it. One strategy many gyms are adopting when it comes to giving it to them? The move to a 24-hour model. Wondering whether this is right for your business? Here’s a closer look at everything forward-thinking fitness business owners need to know about around-the-clock key card clubs. Read more
Customer Service: Why It's Everyone's Business
When we talk about a “buyer’s market” we often do so in the context of the real estate industry. However, the reality is that in the modern, technology-enabled world, consumers have more power than ever across all industries -- including the fitness market. And while having excellent products and services absolutely matters, another factor makes a huge difference when it comes to giving your business the inside edge: customer service. Read more
What Are Net Promoters and Why Your Gym Needs Them
When fitness business owners think about needs, they often think about member recruitment and retention numbers. But as it turns out, another number may be equally if not more important when it comes to driving growth: net promoters. Here’s a closer look at the concept of net promoters, why they matter, and how to cultivate more net promoters among your membership.Read more
Are You Overlooking the Value of These Fitness Members?
Fitness clubs have many different types of members. While it’s important to value them all, understanding these types can help fitness business owners leverage awareness into actionable insights. One group of gym-goers worthy of increased attention, according to a new study from the Customer Engagement Academy (CEA)? It's the once-per-week group exercisers. Here’s a closer look at why they matter so much, along with other key takeaways for fitness businesses looking to boost member loyalty. Read more
Three Ways Your Fitness Business Can Boost Memberships With Technology
Fitness Industry Technology Council (FIT-C) President Bryan O’Rourke pondered the future of the fitness business in a 2016 issue of Athletic Business magazine. “Think of a world where you don’t have a front desk. Think of a world where you’re wearing a device that knows when you’re coming in and checks you in automatically. Think of a world where when you finish your group fitness training, the club will have a certain flavor smoothie waiting for you,” he urged.Read more
Beyond the Spin Bike: Getting In On Machine-Based Workouts
Spin classes are tremendously popular for several reasons. Not only do they deliver a serious workout, but they also leave participants with a euphoric feeling of teamwork. Given the success fitness businesses have had with keeping members engaged through spin offerings, it’s hardly a surprise that other forms of machine- and equipment-based programming are emerging. Read more
Is Your Fitness Business Making the Most of Wearable Technology?
Heralded as “the future of fitness," wearables are fixtures on lists of the hottest contemporary fitness trends. Tracking everything from physical activity to heart rate to quality of sleep, these smart devices are revolutionizing the fitness industry. But is your fitness business making the most of them? Here’s a closer look at the wearables phenomenon, along with tips for gyms and health clubs looking to maximizing their potential. Read more
Is Red Light Therapy Right for Your Fitness Business?
Many of today’s successful gyms are focusing on much more than workout equipment and Zumba classes. Why? Because in order to succeed in today’s competitive fitness industry, you need a differentiating factor. Read more
Four Components of a Successful Fitness Business Front Desk
As a business owner, you've given a lot of thought to how to make your fitness business successful, including everything from the fitness equipment you provide to the programs you offer. However, one very important area may be going overlooked: your front desk. Think your front desk doesn’t matter? Think again. Read more
Exploring Your Fitness Business Financing Options
Fitness businesses have a bright outlook in today’s health-conscious world. But opening a fitness business in the hopes of cashing in on the boom is no small investment. The good news? Aspiring fitness business operators, as well as those thinking of expanding or upgrading their current operations, have several options. Here’s a closer look at four potential financing avenues for fitness businesses.
Four Popular Fitness Business Models
Today's fitness businesses have many different options when it comes to building profitable fitness businesses. And while some are more conventional, others are comparatively cutting edge. Wondering which model is right for you? Here’s a closer look at four fitness business revenue models, along with pros and cons of each.
Fitness Product Sales Continue to Skyrocket
The sports and fitness product industry grew to more than $90 billion in sales in 2017, according to the Sports & Fitness Industry Association’s (SFIA) recently published 2018 Manufacturers' Sales Report. Here’s a closer look at this booming industry, what’s driving the trend, and what fitness business owners should know.Read more
Should Your Health Club Offer Cancer Recovery Programs?
We often think of working out as a preventative measure against certain types of cancer. And, indeed, thanks to everything we know about the benefits of exercise, many people are living longer today with help from fitness centers. But did you know that your fitness business can also be part of the healing process for people living with cancer? Read more