Building a Fitness Business That Endures - Part 3 of 4 - Equipping
Today we continue the third part in our four-part series, “Building a Fitness Business That Endures.” The focus of this entry? The role equipping --and its three primary facets -- plays in supporting your fitness business growth. Here’s a closer look at what all gym, health club, and fitness center owners need to know about how equipping factors into fitness business success. Read more
Let's Review: Are You Using Social Media to Grow Your Fitness Business?
Think your fitness business has social media covered because you have a Facebook page? Think again. Facebook is just one small piece of the social media puzzle. And, without the other pieces, you’re falling far short of achieving “big picture” results when it comes to leveraging the power of social media to maximize fitness business growth. Here’s a closer look at what all fitness businesses should know about the critical role of strategic planning in social media. Read more
Build Your Fitness Biz With the PHIT Campaign
An epidemic is threatening the lives of millions of Americans. We’re not talking about the flu, or whooping cough, or polio, or measles, but about something equally hazardous to human life: Inactivity. Enter the PHIT Act. Wondering what this legislation is and how it can benefit your gym or health club? Here’s a closer look at what all fitness business owners need to know about the PHIT Act.Read more
Is Your Fitness Center ADA Compliant?
If you even have to ask yourself the question posed in the title, you’re also asking for trouble. In fact, compliance with the Americans with Disabilities Act (ADA) can save fitness centers like yours time, money, and a giant headache down the road. Here’s a closer look at the ADA, along with what all gym owners and managers need to know about it.Read more
HIIT: Fad or Future of Fitness?
HIIT may currently be the buzziest acronym in the world of fitness. Short for “high-intensity interval training,” it lands atop a multitude of “top fitness trends” lists. But is HIIT all it’s cracked up to be, or will it eventually go the way of vibrating belts, ineffective equipment hawked via infomercial for just “four easy installments of $29.99 each,” and celebrity fitness videos? Read more
Grow Your Fitness Business By Hiring the Right Personal Trainers
The fitness business industry is intensely competitive. What makes your gym stand out from the rest? One word:
RELATIONSHIPS.
After all, any fitness business can have the latest equipment and appealing programming, but the key to engaging your members ultimately relies on how well your staff relates to your clients. While this may be less quantifiable than the square footage of your facility or a particular number of classes, it doesn’t mean it happens by luck or chance. Rather, hiring the right people is strategic for fitness center member retention.Read more
The Role of Non Compete Agreements in Gym Membership Retention
Some people think of non-compete agreements as the domain of high-powered companies trying to safeguard their trade secrets. However, non-competes have value for many different kinds of businesses, including fitness centers -- especially when it comes to the issue of preventing employees from leaving ... and from taking your members with them. Here’s a closer look at what all fitness business owners should know about non-compete agreements.Read more
Five Tips for Becoming a Leader in the Fitness Business
So you're a fitness owner who wants to raise your profile in the fitness business. While there’s a lot of competition out there, there are some things you can do to gain the inside edge. The best part? You won’t just enjoy increased exposure for you and your club, you’ll also improve when it comes to helping people make real change in their lives -- and isn’t that what it’s all about? Read on for a roundup of five tips aimed at helping you establish yourself as a fitness industry leader.Read more
Build Your Fitness Business with a Drip Campaign
Fitness clubs are always looking for new ways to build their businesses through better marketing. But with so many members and potential members in the mix, how do you keep track of them all in order to market to them in the most effective way? Enter drip marketing campaigns. Here’s a closer look at this increasingly popular marketing method, along with tips for getting it right.Read more
Boost Club Membership With a Corporate Fitness Program
More than two-thirds of employers in the U.S. offer corporate wellness programs, according to a report from Forbes. With good reason: Data reveals that for every dollar invested in employee wellness, companies see a return of $1.50. Certainly, this means big things for businesses, but it also means something else for health centers: Opportunities abound for boosting your membership by catering to the corporate market. Read more
Promoting Retention Through Personal Achievement
New member recruitment may get the lion’s share of attention from fitness center owners, but another “R” word is equally important when it comes to keeping your doors open: retention. Read more