The Instagram Imperative: Why and How Your Fitness Business Should Be Using Instagram

Think you've got social media covered because your fitness business has a Facebook page? Think again. Instagram has 800 million users and adds more every day. Read on for a closer look at all things Instagram, including tips for helping your fitness business harness its full potential.  Read more


Checking in on the Five Year Fitness Business Forecast

Club Industry recently debuted its comprehensive guide to the future of the fitness industry, "Forward Five Years: How the Fitness and Wellness Industry Will Change." Wondering what to expect in the coming years, and how it will impact your fitness business? Here’s a closer look at key takeaways from the 60-page report. Read more


Four Third-Party Services Your Fitness Center Should Consider

The odds are you didn’t get into the fitness business because of your love of red tape. Nevertheless, many fitness business leaders and their team members find themselves spending a significant amount of time on tasks unrelated to their primary missions -- a phenomenon which can lead to a critical culture disconnect. Luckily, it doesn’t have to be that way thanks to outsourcing. Read more


Lessons Learned from the Planet Fitness Transgender Lawsuit

Running a fitness business is complex, and growing more so by the day. 

One of the latest challenges faced by contemporary health clubs? Navigating transgender issues -- particularly pertaining to locker room policies. Is it possible to satisfy, respect and protect all of your members while simultaneously staying within the bounds of the law? Here’s a closer look at a recent lawsuit against Planet Fitness, along with actionable insights for gym owners facing similar situations in their own facilities.Read more