Wearables Win Again: Five Top Fitness Trends We'll See in 2020

Wearables Win Again: Five Top Fitness Trends We'll See in 2020

The fitness industry is a fast-moving one. Keeping up with the changes can mean the difference between success and failure for today’s fitness businesses. Wondering what’s on tap in the year ahead? Here’s a closer look at five trends to expect in 2020.Read more


Creating Customer Personas for Your Fitness Business

One of the best ways to grow your membership is to understand who your best members are and respond to their needs, wants, and goals. Depending on the type of fitness operation you’re running, all of your members may have similar needs and interests. Conversely, they may be very different in terms of what they’re looking for from a fitness business. Read more